Independent Art Director based in Milan
Independent Art Director based in Milan
Creative Direction and Executive Production by @BalichWonderStudio in collaboration with @cheil_Italy@cheilworldwide_official
Design and Architecture by @GiòForma
Featuring furnishings by @driade_official
Lighting by @nemolighting and @ilti_luce
Illustration by Olimpia Zagnoli
Photo by @sai1971_stephaneaitouarab / Style Corriere
In the heart of Milan,Samsung House opens its doors for the Milano Cortina 2026 Winter Games. Located within the prestigious Palazzo Serbelloni, this venue serves as a strategic hub where technology supports meaningful human connection and engagement comes to life.
The experience begins outside, where a dedicated external structure invites guests to explore the frontiers of digital innovation. Here, the latest Samsung headsets offer an immersive journey, allowing visitors to test cutting-edge wearable technology in a dynamic setting.
The narrative continues inside the historic halls of the Palace. Throughout the entire period of the Olympic and Paralympic Games, Palazzo Serbelloni transforms into a vibrant theater for live sports. Guests, athletes, and partners are welcomed into a space shaped by design and light, where live screenings of the competitions foster a shared celebration of Olympic values.
At Samsung House, innovation meets the spirit of the Games, positioning Samsung Galaxy at the core of every interaction. It is a place designed to bridge the gap between physical performance and technological excellence, ensuring that every moment of Milano Cortina 2026 is experienced to the fullest.