Independent Art Director based in Milan
Independent Art Director based in Milan
Art direction for Questo posto non mi renderà cattivo, the launch experience created by Netflix and DUDE for Zerocalcare’s series Questo Mondo Non mi Renderà Cattivo.
For three days, Rome’s Città dell’Altra Economia was transformed into a physical extension of the show’s universe. Installations, games, ’90s-inspired arcades, screenings and live performances translated Zerocalcare’s characters, language, anxieties and obsessions into an immersive experience open to the public.
Creative Agency: DUDE Milano
Chief Creative Officers & Partners: Livio Basoli, Lorenzo Picchiotti
Group Creative Directors: Selmi Bali Barissever, Chiara Monticelli
Senior Copywriter: Alessia Cassarino
Senior Art Director: Andrea Afeltra, Daniele Desperati
Copywriter: Paola Cecere
Junior Art Director: Alberto Baesso
Client Director: Elena Panza
Account Director: Silvia Ghiretti
Senior Project Manager: Ilaria Belcastro
Account Executive: Silvia Asta
Head of Events and Special Project: Laura Boy